BRANDING & IDENTITY
Goenchi Mati
Goenchi Mati is a Konkani phrase that means Goa’s land, or Goa’s earth.
Set up in 2014, the Goenchi Mati Movement has been advocating a set of reforms to mining – based on twin principles of custodianship of the environment and intergenerational equity – to tackle colossal damage caused by rampant corruption and human greed.
Process & Concept : This project was done while working with Fisheye Design, New Delhi. The Client wanted an identity that was bold, powerful and simple. The logo should identify to a vast number of people, including the local people of Goa, Government and Mining Officials and the general public.
​
The Goenchi Mati Logo uses the mining tool, landscape of the hills and the basic form of a triangle which constitutes the logo form.
The logo type is bold, simple and easy to read.
The Goenchi Mati logo positions it as a fearless and bold initiative, to give back to people what is rightly theirs.
Client /
Goenchi Mati
Role /
Branding & Strategy
Agency /
Fisheye Design
Year /
2016
