PROJECT UDAAN
Improving Adolescent Sexual and Reproductive Health (ASRH) practices in Rajasthan, India.
As part of a larger team of designers, researchers and government stakeholders, the aim of this project was to bring the Sexual and Reproductive Health counselling services closer to adolescents and by making them adolescent friendly.
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Over the course of 6 months the team went over several rounds of prototyping along with a 2 week live prototyping phase in the end. I was responsible of the redesign of the brand strategy campaign on how to make these services adolescent friendly. The new brand strategy informed other parts of the program like the counseling tools, the helpline, and community outreach interventions.
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All work reproduced here is copyrighted by IPE Global, created while in employment with Quicksand under a project engagement with IPE Global.
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Project/
Udaan
Role /
Service Design,
User Research and Communication Strategy
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Agency /
Quicksand
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Partners /
The YP Foundation
Manjari
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Client /
IPE Global
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Year /
2018
